First Energy Gum looks to go higher with Poiesz supermarkets

First Energy Gum looks to go higher with Poiesz supermarkets

A year after the introduction of the revamped First Energy Gum, Mark Tuitert's company is pleased to announce that from now on it will also be available at POIESZ supermarkets. With this partnership, FIRST brings the innovative caffeine-containing gum to the North's only independent supermarket chain. A unique family business in a unique region where co-founder and ex-skater Mark Tuitert feels hugely at home.

Why First Energy Gum?
FIRST is not just another energy product; it is an innovative and effective way to boost your energy levels. 2 gums contain the same amount of caffeine as a cup of coffee or energy drink. It provides fresh breath and has a delicious taste. It is a convenient and tasty way to stay energised wherever you are.

About the Collaboration
The collaboration between FIRST and POIESZ supermarkets is a perfect match, as both companies are dedicated to providing quality, inspiration, fun and convenience to their customers. As such, the parties will join hands on 20 May next for the Cyclingelfstedentocht and provide positive energy to all 15,000 participants during their 235-kilometre journey.

Where to find
FIRST is now available at all 76 POIESZ supermarkets. So, whether you're on your way to work, running or taking a bike ride or just need an extra pick-me-up, make sure you stop by POIESZ to grab your FIRST.
"We look forward to a successful partnership and are excited about the opportunity to provide even more people with our positive energy," said Mark Tuitert.

About First Energy Gum
First Energy Gum is a chewing gum with 40 mg of caffeine (equivalent to 1 cup of coffee or energy drink) that gives you a clean energy boost, extra focus and strength within 10 minutes. It works for about 5 hours after use, contains only 4 kcal, 0% fat, 0% sugar, is gluten-free and vegan.

Many Dutch celebrities and top athletes embrace First Energy Gum, including the Dutch national team, Arie Boomsma, Giel Beelen, Thomas van der Vlugt, Henk Grol, Maarten van der Weijden and Suzanne Schulting, but the brand has a much broader target group than just athletes. Whether you are a surgeon, driver, steward/stewardess or teacher, everyone needs some extra energy and better concentration from time to time. 

FIRST is a leading manufacturer of innovative energy products designed to give people the energy and focus they need to get the most out of their day. First Energy Gum has become a popular choice for energy-on-the-go, with a growing following of enthusiastic users nationwide.

For more information about First Energy Gum visit
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